BITS Pilani

  • Page last updated on Thursday, October 01, 2015

Leela Rani

banner
Profile

Profile

Contact Details 
 
Email: leela_r@pilani.bits-pilani.ac.in
Phone: +91-01596515493 (O)
               +91-01596-245073 EXT-271 (Dept.) 
 
 
Overview
 
Dr Leela Rani is currently Assistant Professor at Department of Management , Birla Institute of Technology & Science (BITS) Pilani.
 
Her primary areas of interest in teaching and research are: Sustainable consumption,online consumer behavior & brand equity, retail, consumer behavior, services marketing and e-buisness & Internet marketing.
 
Her PhD research focused on understanding consumer behavior & attitudes in in Indian retailing. She has taught at both postgraduate & undergraduate levels. She has served as Ad Hoc Reviewer for Asia Pacific Journal of Marketing and Logistics since June 2007.   
 

Educational background

Ph.D. in Management in 2008 from BITS Pilani (Research area: retail and consumer behavior).
Masters Program in International Trade form Indian Institute of Foreign Trade, New Delhi (India) in 2002, specialization in International Marketing.
Bachelors in Arts (Economics Hon.) from Patna University, Patna (India) in 1999.

Other Interests

Aiding students shape up their ideas about conceptualizing business models. Related to this is her interest in entrepreneurship, specially at micro-enterprise level. Part of her research work focuses on studying  problems and opportunities for micro-enterprises.

Quick Links

    An institution deemed to be a University estd. vide Sec.3 of the UGC Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

    © 2017 Centre for Software Development,SDET Unit, BITS-Pilani, India.

    Designed and developed by fractal | ink design studios