BITS Pilani

  • Page last updated on Thursday, March 21, 2024

Research Interests

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Research Interests

Research Interests

Research Areas
  • Marketing research Methodologies/Multivariate Statistical Methods
  • Strategic Marketing/Social Media Marketing/ Post Modern Marketing/Brand Management
  • Risk Management/Entrepreneurship/Innovation &Business Creativity
  • Indian Management/Business Ethics and Corporate Social Responsibility
  • Quality and Business Excellence/Supply Chain Management
Sectors
  • Power/Health/Higher Education/Insurance
 

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    An Institution Deemed to be University estd. vide Sec.3 of the UGC Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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