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Books/Short Cases/Monographs

Books/Monographs/Cases

Books/Short Cases/Monographs

Book/s 
  • Anil Bhat & Arya Kumar  : Management: Principles, Processes and Practices        [Publisher:Oxford University Press; May 2008]

  •  Anil Bhat & Arya Kumar: Principles of Management: Competencies, Processes, and Practices[Publisher : Oxford University Press; June 2016] 


  • Video Express: The case of rural marketing by a van promotion company
  • Angel's cereal: Product testing of a new cereal food for toddlers
  • Vendor development at Maruti Udyog Ltd.: A case study
  • High Involvement consumer decision making: The case of buying a residential flat in Delhi
  • Distribution and Promotional Strategies of a national watch Manufacturer in rural India- A case Study

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