Contact Details
Email: leela_r@pilani.bits-pilani.ac.in
Phone: +91-01596515802 (O)
+91-1596-515334 (Dept.)
Overview
Dr Leela Rani is currently AssociateProfessor at Department of Management , Birla Institute of Technology & Science (BITS) Pilani.
Her primary areas of interest in teaching and research are: Sustainable consumption,online consumer behavior & brand equity, retail, consumer behavior, services marketing and e-buisness & Internet marketing.
Her PhD research focused on understanding consumer behavior & attitudes in in Indian retailing. She has taught at both postgraduate & undergraduate levels.
She has served as Ad Hoc Reviewer for Asia Pacific Journal of Marketing and Logistics since June 2007 & on the Editorial board of Journal of Information Technology Case and Application Research (JITCAR) since 2017.