BITS Pilani

  • Page last updated on Friday, June 14, 2019

Leela Rani



Contact Details 


Phone: +91-01596515802 (O)

             +91-1596-515334 (Dept.) 


Dr Leela Rani is currently AssociateProfessor at Department of Management , Birla Institute of Technology & Science (BITS) Pilani.
Her primary areas of interest in teaching and research are: Sustainable consumption,online consumer behavior & brand equity, retail, consumer behavior, services marketing and e-buisness & Internet marketing.
Her PhD research focused on understanding consumer behavior & attitudes in in Indian retailing. She has taught at both postgraduate & undergraduate levels.   
She has served as Ad Hoc Reviewer for Asia Pacific Journal of Marketing and Logistics since June 2007 & on the Editorial board of Journal of Information Technology Case and Application Research (JITCAR) since 2017. 

Educational background

Ph.D. in Management in 2008 from BITS Pilani (Research area: retail and consumer behavior).
Masters Program in International Trade form Indian Institute of Foreign Trade, New Delhi (India) in 2002, specialization in International Marketing.
Bachelors in Arts (Economics Hon.) from Patna University, Patna (India) in 1999.

Other Interests

Aiding students shape up their ideas about conceptualizing business models. Related to this is her interest in entrepreneurship, specially at micro-enterprise level. Part of her research work focuses on studying  problems and opportunities for micro-enterprises.

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