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Publications

Publications

  1.  (2022). Blockchain as a resource for building trust in pre-owned goods marketing: A case of automobile industry in an emerging economy. Accepted in Journal of Strategic Marketing. (A-category A.B.D.C.).
  2.  (2022). Impulse Purchases During Emergency Situations: Exploring Permission Marketing and the Role of Blockchain. Industrial Management and Data Systems.  Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IMDS-12-2021-0799  (A-category A.B.D.C.).
  3. (2022). Consumer’s response to conditional promotions in retailing: An empirical inquiry. Journal of Business Research, 144, 751-763. https://doi.org/10.1016/j.jbusres.2022.02.051. (A-category A.B.D.C.).
  4. (2022). Conceptualizing the role of blockchain in omnichannel healthcare: A Delphi study. Aslib Journal of Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AJIM-08-2021-0230 (B-category A.B.D.C.).
  5.  (2022). Consumer Engagement Through Conditional Promotions: An Exploratory Study. Journal of Global Information Management (JGIM), 30(5), 1-19. http://doi.org/10.4018/JGIM.290364 (A-category A.B.D.C.)
  6. (2022). Two Decades of Research on Consumer Behaviour and Analytics: Reviewing the Past to Prepare for the Future. Journal of Global Information Management (JGIM), 30(1), 1-38. http://doi.org/10.4018/JGIM.313381 (A-category A.B.D.C.)
  7. (2022). Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry. Journal of Global Information Management (JGIM), 30(5), 1-28. http://doi.org/10.4018/JGIM.296724  (A-category A.B.D.C.)
  8. Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring The Role of Blockchain. Accepted in Journal of Electronic Commerce in Organizations (B-category A.B.D.C.)
  9.  (2021). Explaining Resistance Intention Towards Mobile HRM Application: The Dark Side of Technology Adoption. International Journal of Manpower, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJM-03-2021-0198 (A-category A.B.D.C.)
  10.  (2021, online). Online Gaming and OTT Consumption by Generation Z: An Exploratory Study. Journal of Promotion Management https://doi.org/10.1080/10496491.2021.2008576 (B-category A.B.D.C.)
  11. (forthcoming). Unnao Tanneries Limited – Post Covid Business Strategy. Accepted in Asian Journal of Management Cases (C-category A.B.D.C.)
  12.  (2021). “Sartaj Electricals Limited: Managing Distributor's Conflict”, Academy of Marketing Studies Journal, 25(2), pp. 10-23. https://www.abacademies.org/articles/Sartaj-electricals-limited-managing-distributors-conflict-1528-2678-25-2-373.pdf  (B-category A.B.D.C.)
  13.  (2020). "Exploring Deal of the Day: An e-commerce strategy", Benchmarking: An International Journal, 27(10), pp. 2807-2830. https://doi.org/10.1108/BIJ-03-2020-0129 (B-category A.B.D.C.)
  14.  "The Chakra Super Blasters – Maximizing Revenues in the Premier League". Journal of International Business Education, 14(1), 389-412. (CABS-2). https://www.neilsonjournals.com/JIBE/abstractjibe14chakra.html
  15.  (2017). "Kay Cinema: Pricing Dilemma for Delhi N.C.R. Region". Journal of International Business Education, 12(1), 135-148. (CABS-2)
  16. (2017): Muscle RDX: Product Positioning and Communication Strategy I.V.E.Y. Case #9B17A004, Teaching Note #8B17A004
  17. (2016): Muscle-RDX: Pricing, Packaging and Demand Forecasting of a New Product  I.V.E.Y. Case #9B16A062, Teaching Note #8B16A062

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