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Research

Research

Research Interests:
  1. Metaverse
  2. Applications of Blockchain for Marketing
  3. Marketing and Industry 4.0
  4. Gamification 
  5. Sports Marketing
  6. Behavioral Marketing (Marketing plus Behavioral Economics)
  7. Pricing Strategy
  8. Digital Marketing
  9. Minor interest in Value Investing (Buffet, Munger, etc.)
#SoP/Thesis application only for first five points [BITS students only]
 
Ph.D. students:
  1. Ms. Shreya Sangal (Thesis theme :Business applications of Blockchain, LinkedIn Profile).
  2. Mr. Vatsal Tripathi (LinkedIn profile)
  3. Mr. Bharat Bhushan (LinkedIn profile)

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