Prof. Nigam holds a Ph.D. in marketing from the Indian Institute of Management, Lucknow. He teaches courses in marketing and business analytics domain. Currently, he teaches Marketing Analytics, Data Vizualization (Power Query-›Pivot-›BI or Tableau), Advanced Spreadsheet Analytics, and Introductory Econometric courses. He has taught consumer behaviour, digital marketing and marketing research in the past.

Prof. Nigam's areas of research interest are Metaverse, business (marketing) applications of Big Data, Blockchain, & Artificial Intelligence; Gamification; Sports Marketing, Digital Marketing; Pricing and Promotions. He has published in various journals of repute, like the Journal of Business Research, Journal of Strategic Marketing, and Industrial Management & Data Systems, among others. 

At BITS, he looks after departmental ranking and industry interaction activities. Before joining BITS Pilani in January 2020, he worked with ICFAI Business School, Hyderabad.