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Conferences

Conferences (60)

Conferences (Jan '17 - Present)

  • Asita A and Sangeeta Sharma," Imperfections Explored in Blemished Bodies: A Textual Analysis." A Two-Day International Conference on Rethinking Disability across Disciplines: New Directions and Emerging Trends Organised by VIT-AP School of Social Sciences and Humanities on August 10-11, 2023.
  • Asita A and Sangeeta Sharma, "Smallpox as a Metaphor for Moral Decay in Vasoori and Khasakkinte Ithihasam: A Comparative Study." SANGLAP: A Dialogic Academic Festival at Jadavpur University, Kolkata, from 2-4 May 2023.
  • Salman Riyas and Sangeeta Sharma. "Violence of Representation and Representation of Violence: Depoliticized Female Subjectivities in Malayalam Mediascape" at the two-day National Conference on Women, Narrative & Agency: Enhancing Women’s Empowerment in India by Probing Violence, Gender Discrimination and Recuperation & Voices Unheard: An Approach to Indigenous Indian Literature, organized by the Department of Humanities & Social Sciences, IIT Roorkee, on April 12 & 13, 2023.
  • Asita A, Sangeeta Sharma and Salman Riyas.  "Representing the Paralympic Athlete: The Formation of Discourses of Disability through Online News Media Platforms" at the 6th National Conference on Disability, Accessibility, Inclusion and Well-being, organized by Centre for Disability Studies and Action, Tata Institute of Social Sciences, Mumbai on 24 December 2022.
  • Priya Sande, Sangeeta Sharma, and Raunaq Jiandani, "A Study on Visual-Based Testing". International Conference on Best Innovative Teaching Strategies (ICON-BITS) at BITS Pilani from 29-31 July 2021. 
  • Sangeeta Sharma, "Preserving Biodiversity: An Initiative to save the National Bird of India". 14th Global Studies Conference, at Concordia University, Canada from 4-6 June 2021.
  • Sangeeta Sharma and Arpan Bumb, "Portrayal of Women and Children in Advertising-Review and Analysis". 4th International Marketing Conference on Marketing, Technology and Society at IIM Kozhikode, Kozhikode from 7-9 December 2020.
  • Sangeeta Sharma and Arpan Bumb, "Marketing at the Bottom of the Pyramid: Overcoming Challenges through MICMAC Analysis". Conference on Managing during Turbulent Times (During and Beyond Covid-19) at ITM Business School , Kharghar Navi Mumbai on 25 September 2020.
  • Poonam Vyas and Sangeeta Sharma, "Communication Barriers Faced by Tribal Secondary School Students in Rajasthan". National Conference on Sustainable Development Goals: The way forward towards quality education, gender equality, affordable and clean energy in India at MNIT Jaipur from 10-11 September, 2020. 
  • Sangeeta Sharma, "Strengthening the ties: SIP for Japanese delegates to bolster culture exchange". National Conference on Sustainable Development Goals: The way forward towards quality education, gender equality, affordable and clean energy in India at MNIT Jaipur from 10-11 September, 2020. 
  • Sangeeta Sharma and Arpan Bumb, "Creativity in Advertising: Developing a model for willingness and believability." International Conference on Technology and Business Management (ICTBM-20) in Los Angeles, USA, from 12-13 June, 2020. Conference proceeding at http://www.ictbm.org/ictbm20/ICTBM20CD/pb.pdf
  • Sangeeta Sharma and Arpan Bumb, "Depiction of culture through advertising." 13th Global Studies Conference at Concordia University, Montreal, Canada, from 4-5 June 2020. More details at https://cgscholar.com/community/community_profiles/global-studies/community_updates/120696
  • Sangeeta Sharma and Priya Sande, "Improving classroom delivery of Engineering Education through Design Thinking" at  3rd Indo-German Conference on Sustainability in Engineering, BITS Pilani, 16-17 September 2019.
  • Sangeeta Sharma, "Innovation in Advertising Campaigns: New Orientation." 5th International Conference on Media and Mass communication organised by The International Institute of Knowledge Management in Kualalumpur, Malaysia, from 5-7 April, 2019.
  • Sangeeta Sharma and Nayan Jyoti Nath, "Media credibility on election coverage" in the panel "Electoral integrity in a variety of regimes." Development Research Conference in Gothenberg, Sweden, from 22-23 August 2018.
  • Sangeeta Sharma, "Creativity in Teaching Creative Thinking: A Course offered to Engineering Students." National Workshop on Improving synergy between teaching and research in Indian Academia” at BITS Pilani, on 26 March 2018
  • Poonam Vyas and Sangeeta Sharma, "Measuring the effectiveness of Traditional and Multimedia supported Techniques in imparting Communication Skills among the Learners." International Conference on Media, Culture and Ethics at BITS Pilani, on 9 Feb 2018.
  • Sangeeta Sharma "Generations: Women and Girls" at Amity University, Noida orgainized in collaboration with World Center for Women’s Studies (world-cws) and College of Arts & Sciences, University at Buffalo, Suny, U.S.A, from 12-13 October 2017.
  • Madhusmita Das and Sangeeta Sharma, "Objectification and Dismemberment of Women in Indian TV Advertisements". 8th International conference on strengthening strategies, shaping policies and empowering personnel: key to organizational competitiveness at Prestige Institute of Management, Gwalior, from 7-9 January, 2017.

 

Conferences (Jan '11 - Dec '16)

  • Madhusmita Das and Sangeeta Sharma, "Role portrayal of Women in Indian TV ads through endorsement". International conference on marketing, strategy and policy for energy, rural electrification, health and sanitation at Manipal University, from 15-16 November, 2016.
  • Sangeeta Sharma, "Advertising: Reflection of Cultural Idiosyncrasies". 14th International Conference of the Society of the Global Business and Economic Development (SGBED) at Feliciano School of Business, Montclair State University, USA from 21-24 June, 2016. 
  • Sangeeta Sharma, "Why should boys have all the fun: Ad initiatives to achieve equality". 2nd World Conference on Women Studies at Colombo, Srilanka, from 5-6 May 2016.
  • Sangeeta Sharma, "Women empowerment through entrepreneurial ventures". National seminar on capacity building among Women in India-Entrepreneurship and Estate sponsored by National Commission for Women at National Law University, Jodhpur, from 2-3 October, 2015.
  • Ankit Singh and Sangeeta Sharma, "Journey of Flipkart: A success story of online shopping". International conference on e-Business Prospects, Challenges and Implications, at Manipal University, Jaipur, from 27-28 March, 2015. 
  • Sangeeta Sharma, "Advertising and Journalism: The innovative ways to lure the customers". International Conference on Hybridity and news, Vrije Universiteit Brussels, from 4-5 December, 2014.
  • Sangeeta Sharma and Vidhi Aggarwal, "Anthropocentricism to Ecoculturalism: The transformation of Advertising landscape". International conference on Ecocultural Ethics- Recent trends and future directions held at KK Birla Goa Campus, BITS Pilani Goa from 9-11 October 2014.
  • Madhusmita Das and Sangeeta Sharma, "The persuasive power of women in advertising: Impact on ecology". International conference on Ecocultural Ethics- Recent trends and future directions held at KK Birla Goa Campus, BITS Pilani Goa, from 9-11 October, 2014.
  • Sangeeta Sharma, "New Idea for Better Society: A Case Study of Idea Advertising Campaigns". International conference on Ecocultural Ethics- Recent trends and future directions held at KK Birla Goa Campus, BITS Pilani Goa, from 9-11 October, 2014.
  • Sangeeta Sharma and Madhusmita Das, "Odyssey of Women in Advertising: A case study of Lux". 3rd Biennial Conference at AMSoM Ahmedabad University, from 3-4 April, 2014.
  • Madhusmita Das and Sangeeta Sharma, "Stereotyping of Women in Television Advertising". International Conference on Management and Business Innovation at Malaviya national Institute of Technology (MNIT), Jaipur from 18-19 May, 2013.
  • Vyas Poonam and Sangeeta Sharma, "The Importance of English Language in Tourism Industry". International Conference on Tourism and Hospitality Industry: Modern State, problems and perspectives, organized by CMTHS, HNB Garhwal Central University, Srinagar Garhwal and Department of Hotel Management, Graphic Era University, Dehradun, from 11-12 May, 2013.
  • Vyas Poonam and Sangeeta Sharma, "Communication Challenges in International Milieu." International Business School Conference IBSCON organized by Amity International Business School, Amity University, Noida, on 15 March, 2013.
  • Madhusmita Das and Sangeeta Sharma, "The Influence of Television Advertising on Changing Perception of Women about their Body Image". National Conference on Media and Communication, at Jaipuria Institute of Management Jaipur, from 8-9 February, 2013. 
  • Sangeeta Sharma and Madhusmita Das, "Honour Killing: Shame to the humanity". National Conference on Honour Killing: The mind and the mindset challenges and remedies, organized by Nehru studies centre, Dept of Political Science, University of Rajasthan, Jaipur, from 12-13 January 2013.
  • Sangeeta Sharma and Atin Angrish. "Targeted Marketing: A way of optimizing the resources through social media." SIMSR 8th Global Marketing conference organized by K.J. Somaiya Institute of Management Studies and Research, Mumbai, from 4-5 January 2013.
  • Madhusmita Das and Sangeeta Sharma, "Driving Force of Advertisements Behind Women’s Health and Beauty." 10th Conference of Indian Association for Social Sciences and Health on "Health, Regional Disparities and Social Development" organized by Centre of Social medicine and Community Health School of Social Sciences, at Jawaharlal Nehru University, from 21-23 November 2012.
  • Madhusmita Das and Sangeeta Sharma, "Are women aware of their rights: An empirical study". National Seminar on Female foeticide and Gender violence: The human rights perspective at University of Rajasthan, Jaipur, from 11 -12 August 2012.
  • Participated in 3rd Indian Management Conclave 2012 on Survival of the Fittest: Lessons from the best, International Indian Centre, New Delhi, 9-10 August 2012.
  • Sangeeta Sharma, "Brand Building of Management Institutes through Social Media". 9th AIMS International Conference at FLAME, Pune from 1-4 January 2012.
  • Vyas Poonam and Sangeeta Sharma, "Measuring the Efficacy of Constructivist Multimedia Learning Environment: A BITS Pilani Approach", at 9th AIMS International Conference on Management (AIMS-9) Flame, Pune, from 1-4 January, 2012.
  • Ruchika Sharma and Sangeeta Sharma, "Use of advertising Messages to teach Entrepreneurship". 9th AIMS International Conference on Management, Organized at FLAME, Pune, from 1-4 January, 2012.
  • Sangeeta Sharma, "Building Brand Preferences through Advertising: Does it really work for rural market in India?” 4th IIMA Conference on Marketing in Emerging Economies at IIM Ahmedabad from 5-7 January 2011.
  • Ruchika Sharma and Sangeeta Sharma. "Portrayal of women in Advertisements: Is it really offensive" at AIMS International Conference on Management, IIM Ahmedabad from 1-4 January 2011.

Conferences (Jan '06 - Dec '10)

  • Sangeeta Sharma, "Enhancing Employability through Technology Application." International Conference on Technology and Business Management at IMT Dubai, from 16-18 March, 2010
  • Sangeeta Sharma, "Psychological, Brand and Situational antecedents of conspicuous consumption in cross-national context." 3rd IIMA Conference in ' Marketing Paradigms for Emerging Economies' at IIM Ahmedabad, from 7-9 January, 2009 
  • Sangeeta Sharma, "Value Based Education in Technical University- A case study of BITS, Pilani." 2nd International Seminar on Value Based Education at Desh Bhagat Institute of Management and Computer Science, Mandi Gobingarh, from 3-4 October 2008. 
  • Sangeeta Sharma, "Scaling the Inner Parnassus: Unlocking the creativity through Advertising." 10th International Conference of the Society for Global Business & Economic Development, Kyoto, Japan, from 8-11, August 2007. 
  • Sangeeta Sharma, "Advertising Adaptations: Need to reach mammoth rural hoi polloi in India." 9th Bi- annual conference on Development Strategies- A comparative View , University of Brighton, Brighton, United Kingdom, from 7-9 September, 2006. 
  • Sangeeta Sharma, "Communication gaps in Advertising." 7th ICOQM Aims Conference, Hotel Mansingh Palace, Jaipur, Rajasthan, from 3-5 August 2006. 
  • Sangeeta Sharma, "Advertising Ethics: Implications on children". 3rd AIMS international Conference on Management at IIM Ahmedabad, Ahmedabad, Gujrat, from January 1-4,2006. 

 

Conferences (Jan '01 - Dec '05)

  • Sangeeta Sharma, "Shock Advertising: A new way to captivate." 6th International Conference on Operations and Quantitative Management, IIM Indore, Indore, Madhya Pradesh, from 9-11 August, 2005.
  • Sangeeta Sharma, "Business Communication in Cross Cultural Teams." 2nd AIMS International Conference on Management. IIM Calcutta, Calcutta, West Bengal, from December 28 –31, 2004.
  • Mishra Binod and Sangeeta Sharma, "Significance of Silence and Pauses in Communication." National Seminar on Meeting Communication Challenges at Workplace at BITS Pilani. Pilani, Rajasthan, from 10-11 September 2004. 
  • Sangeeta Sharma, "Role of Language in Conflict Resolution." International Conference on Conflict Resolution: Peace and Development, BITS Pilani, Pilani, Rajasthan, from 28-29 Oct 2003. 
  • Sangeeta Sharma, "Advertising: Demoralizing the social standards. National Seminar on Emerging Trends." Marketing: Challenges and Opportunities, Laxmangarh, Rajasthan, from 15-16 February 2003. 
  • Sangeeta Sharma, "Cross- Cultural Teams and their connotations in Business Communication." National Seminar on Human Resource Management: Contemporary levers in strategic HRM, Mody Instutute of Management Studies, Laxmangarh, Rajasthan, from 18-19 January 2003. 
  • Sangeeta Sharma, "Role of Effective Communication in HRD. National Seminar on Achieving Organization Effectiveness through HRD Interventions". Mody Institute of Management Studies, Laxmangarh, Rajasthan, from 4-5 February 2002. 
  • Sangeeta Sharma, "Indianization of English in Indo-Anglian Fiction." 7th Annual Conference of the IASCL. University of Burdwan, Burdwan, West Bengal, from 14 – 15 March 2001. 
  • Sangeeta Sharma, "Women and Advertising World: An emerging trend towards self-reliance and Empowerment". Workshop on Women and Development in India – Issues and Challenges at BITS, Pilani, Rajasthan, from 19-20 January 2001. 
  • Sangeeta Sharma, "Lexicology and Translations in Advertising". 25th All India Conference of Linguists, Calcutta University, Kolkata, West Bengal. 2001

 

Conferences (Jan '95 - Dec '00)

  • Sangeeta Sharma, "Social Corporate Responsibility in Population and Development." National Seminar on Population and Development. at BITS Pilani, Rajasthan, on 3 rd April 2000.
  • Sangeeta Sharma, "A New Class of Women Entrepreneurs and Industrial growth." Indian Science Congress,  Jadhavpur University, Calcutta, West Bengal, from January 3-8, 1995.

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