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Research Papers

Journals (62)

  • Shreya Sangal, Achint Nigam, and Sangeeta Sharma (2023). Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective. Journal of Consumer Behaviour. Published: 11 July 2023 (A ranked in ABDC List, Q1 ranked by Scimago). DOI https://doi.org/10.1002/cb.2213
  • Pooja Chatterjee, Sushila Shekhawat and Sangeeta Sharma (2023). Women in Refugee Camps: Reel Representation of Marginality in the Extremes. Feminist Media Studies. Routledge: Taylor and Francis Group.  Q1 ranked, Scopus, ProQuest, EBSCOhost Indexed.   https://www.tandfonline.com/doi/full/10.1080/14680777.2023.2200469
  • Abhay S.D. Rajput  and Sangeeta Sharma (2022).  An exploratory study of Indian Scientists' perceptions of their roles and responsibilities in science communication. African Journal of Science, Technology, Innovation and Development, https://doi.org/10.1080/20421338.2022.2124682 
  • Abhay S.D. Rajput  and Sangeeta Sharma (2022). Top Indian scientists as public communicators: a survey of their perceptions, attitudes and communication behaviors. Scientometrics, Online, 21 May 2022. DOI:10.1007/s11192-022-04405-7. (Impact Factor = 3.238) 
  • Abhay S.D. Rajput & Sangeeta Sharma (2022). Importance of communicating science to the general public: an empirical study of top Indian scientists. Weather, Online, 12 May 2022, https://doi.org/10.1002/wea.4214 (SCI indexed, Impact Factor: 1.596)
  • Poonam Vyas & Sangeeta Sharma.  (2022). Socio-Demographic and Psychological Predictors of Second Language Achievement: A Systematic Review. The Electronic Journal of Teaching English as a Second Language, TESL-EJ. 26.1. ( Q2 ranked, SCOPUS, ERIC and EBSCO indexed).  
  • Sangeeta Sharma & Arpan Bumb (2022). Femluencing: Integration of Femvertising and Influencer Marketing on Social Media. Journal of Interactive Advertising. https://doi.org/10.1080/15252019.2022.2032493 ( Taylor & Francis, Q1 ranked, B ranked in ABDC, Scopus Indexed)
  • Sangeeta Sharma & Poonam Vyas (2021). Enhancing non-verbal Communication in Online Classes: A Conceptual Framework. Journal of education for Teaching. DOI: https://doi.org/10.1080/02607476.2021.2011166 (Taylor & Francis, Q1 ranked, Scopus, ProQuest, EBSCOhost Indexed). 
  • Madhusmita Das & Sangeeta Sharma (2021). Should I be Portrayed like this? An Exploration of Indian Women in Television Advertising. Feminist Media Studies. DOI: https://doi.org/10.1080/14680777.2021.1996424 (Taylor & Francis, Q1 ranked, Scopus, ProQuest, EBSCOhost Indexed)
  • Abhay SD Rajput & Sangeeta Sharma (2021). India: Draft Science Policy calls for Public Engagement. Nature, 592 26 (2021). DOI: https://doi.org/10.1038/d41586-021-00861-y  
  • Sangeeta Sharma & Arpan Bumb (2021). Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis. Journal of Global Marketing. (Taylor & Francis, B ranked in ABDC Quality List, Scopus, ProQuest, EBSCOhost Indexed)  DOI: https://doi.org/10.1080/08911762.2021.1884924
  • Sangeeta Sharma & Arpan Bumb (2021). Role Portrayal of Women in Advertising: An Empirical Study. Journal of International Women's Studies. 22(9), 236-255. Available at https://vc.bridgew.edu/jiws/vol22/iss9/16 (Scopus, EBSCO, Elsevier Database, Ulrich’s Periodicals, DOAJ, ProQuest Indexed)
  • Sangeeta Sharma & Priya C. Sande (2021). Strengthening the Ties: Student Exchange Programme between Japan and India, Intercultural Education. (Taylor & Francis, Q1 ranked by Scimago, Scopus, Web of Science, EBSCO Indexed) DOI: https://doi.org/10.1080/14675986.2021.1883944
  • Sangeeta Sharma & Arpan Bumb (2021). The Challenges faced in Technology Driven Classes during COVID-19. International Journal of Distance Education Technologies, 19(1), pp. 17-39. DOI: 10.4018/IJDET.20210101.oa2 (Q2 ranked by Scimago, Scopus, EBSCO, ACM Digital library, Web of Science, ProQuest, INSPEC, ERIC, Cabell Indexed)
  • Sangeeta Sharma & Sushila Shekhawat (2020). Learning Soft Skills through Group Discussion. The IUP Journal of Soft Skills, 14 (4) pp 12-26.(Cabell Dictionary, EBSCO, ProQuest Indexed)
  • Sangeeta Sharma & Anushree Sharma (2020). Split: A Life: The saga of a woman in search of equanimity. By Taslima Nasrin, Penguin Random House, Asian Journal of Women's Studies, 26(4), 560-563. (Taylor & Francis, Q2 ranked by Scimago, Scopus Indexed) DOI: https://doi.org/10.1080/12259276.2020.1854154
  • Sangeeta Sharma & Arpan Bumb (2020). Culture in advertising: model for Indian markets. Journal for Cultural Research, 24(2), 145-158.  DOI: 10.1080/14797585.2020.1802143 (Taylor & Francis, Q1 ranked by Scimago, Scopus, Web of Science Indexed) 
  • Sangeeta Sharma & Arpan Bumb (2020). Product Placement in Entertainment Industry: A Systematic Review. Quarterly Review of Film and Video. DOI: https://doi.org/10.1080/10509208.2020.1811606 (Taylor & Francis, Q1 ranked by Scimago, Scopus, EBSCO, ProQuest Indexed)
  • Sushila Shekhawat & Sangeeta Sharma (2020). Inculcating Life Skills among College Students through Films. IUP Journal of Soft Skills, 14(3), 52-58. (Cabell’s Directory, EBSCO and Proquest indexed)
  • Nayan J. Nath, Sangeeta Sharma, & Tanu Shukla (2020). Exploring the Liaising Role of Community Health Workers in the Bordering Region of India-Bangladesh: A Mix-Method Approach. Online Journal of Health and Allied Sciences, 19(1). DOI:https://www.ojhas.org/issue73/2020-1-1.html (Scopus, EBSCO, DOAJ, Copernicus indexed)
  • Sangeeta Sharma & Arpan Bumb (2020). Factors Affecting College Students’ Effectiveness for Cooperative Learning through Structural Equation Modelling. Universal Journal of Educational Research, 8(9), 4080-4088. DOI: 10.13189/ujer.2020.080933 (Scopus, EBSCO A-Z, Ulrich Indexed)
  • Ruchika Sharma & Sangeeta Sharma (2019). Study of Linguistic Deviations Used in Advertising Slogans of Confectionery and Beverages in India. International Journal of Physical and Social Sciences, 6(1). DOI: http://dx.doi.org/10.2139/ssrn.3424636
  • Priya C. Sande & Sangeeta Sharma (2019). Synectics model applied in basic theory of computational fluid dynamics. International Journal of Mechanical Engineering Education, 49(2). https://doi.org/10.1177/0306419019876866  (Scopus, EBSCO, ProQuest, Inspec Indexed) 
  • Sangeeta Sharma & Sakshi Sharma (2019). India Army: Rachna Bisht Rawat’s Inspirational Writings. Literary Voice. 10(1), 119-123. ISSN 2277-4521. (Web of Science, ESCI, Cosmos, ESJI indexed)
  • Sangeeta Sharma & Madhusmita Das (2019). Women Empowerment through Advertising. European Journal of Social Sciences (EJSS) ISSN 2516-8525. (EBSCO, SSRN, DOAJ, Ulrich, Cabell's Directory).
  • Sangeeta Sharma & Sakshi Sharma (2019). Self-Assessment for Image Building. The IUP Journal of Soft Skills,  13(2). (Cabell’s Directory, EBSCO and Proquest indexed)
  • Madhusmita Das & Sangeeta Sharma (2017). Perception of the young adults towards the portrayal of women in contemporary Indian television advertisements. Journal of Communication Media Watch, 8(3), 339-354. DOI: 10.15655/mw/2017/v8i1/49147. ISSN 0976-0911. (Q1 ranked by Scimago, Scopus Indexed)
  • Sangeeta Sharma et.al (2016). Language and Communication Skills Training for the Library staff, University News, A weekly journal of Higher Education, 54(34), August 22-18, 2016
  • Madhusmita Das & Sangeeta Sharma (2016). Fetishizing Women: Advertising in Indian Television and its Effects on Target Audiences. Journal of International Women studies, 18 (1), 114-132, ISSN: 1539-8706 2. (Scopus, EBSCO, Elsevier Database, Ulrich’s Periodicals, DOAJ, ProQuest Indexed)
  • Madhusmita Das & Sangeeta Sharma (2016). Portrayal of Women in Indian TV Advertisements: A Study of Audience Perception. The IUP Journal of Marketing Management, 15(3), 57-94, ISSN: 0972- 6845. (Cabell’s Directory, EBSCO and Proquest indexed)
  • Madhusmita Das & Sangeeta Sharma (2014). Stereotyping of women in television advertising and its impact on society. Quest-bi-annual journal of management and research, TIMS, 4(2), August 2014, 29-39.
  • Poonam Vyas & Sangeeta Sharma (2014). A Study on the Efficacy of PowerPoint for Writing Instruction. International Journal of Instructional Technology and Distance Learning. 11(8), 29-42. (ISSN 1550-6908) visit: http://www.itdl.org/Journal/Aug_14/Aug14.pdf
  • Poonam Vyas & Sangeeta Sharma (2015). Communication Challenges in International Milieu. International Journal of Communication (A Review of Cognition, Culture & Communication), 25(1-2), 183-196.
  • Madhusmita Das & Sangeeta Sharma (2013). The effect of Television advertising on Body Image of Women. Pragyaa Journal of Management, 3(1-2), 22-30.-
  • Poonam Vyas & Sangeeta Sharma (2012). Educational Technology: Need, Nature and Scope in Language Teaching and Learning in India. Voices of Interdisciplinary Critical Explorations,  2 (2), 94-102.
  • Sangeeta Sharma & Madhusmita Das (2012). Women in Advertising: Metamorphosis from docile to dynamic. International Journal of Business management, 2(1), 27 (EBSCO, Ulrich’sIndexed)
  • Poonam Vyas & Sangeeta Sharma (2012). Augmenting Learner Autonomy through Information and Communication Technology (ICT). Spark International Online Journal, 4(7), 85-94.
  • Madhusmita Das & Sangeeta Sharma (2012). Women in Advertising: Metamorphosis from docile to dynamic. International Journal of Business Management and Research, 27-35.
  • Madhusmita Das & Sangeeta Sharma (2012). Women and Politics : The Game of Power. Asian Academic Research Journal of Social Science & Humanities, 1(3),164 – 181. (Copernicus Indexed)
  • Sangeeta Sharma & Poonam Vyas (2011). Enhancing Employability through Technology Application. International Journal of Business Management and Research. 1(1). (Copernicus Indexed)
  • Madhusmita Das, Sangeeta Sharma & Preeti Tiwari (2011). Gender Discrimination at Work Place: A Case Study. Indian Journal of Humanities, 1(1).
  • Sangeeta Sharma & Poonam Vyas (2011). Enhancing teaching in rural India by technology intervention. International Journal of Research in Commerce & Management. 1(3). (Crossref, DRJI, Citefactor Indexed)
  • Sangeeta Sharma & Krishna Mohan (2010).The impact of University-Industry Linkages on English Language Teaching. University News-A Weekly Journal of Higher Education, 48(2).
  • Sangeeta Sharma (2010). Role of Advertising in Teaching Soft-Skills. The Management Faculty, AIMS International Publication for faculty Excellence. 1(2).
  • Sangeeta Sharma & Lokesh Raj (2010). Unveiling the Enigma of Harry Potter. The Atlantic Critical Review, 9(4), 111-120.
  • Sangeeta Sharma (2009). Advertising: A global phenomenon. Communication in Globalized World, Authors Press, 59-72.
  • Paurav Shukla & Sangeeta Sharma (2009). Conspicuous Consumption in cross-national context: Psychological and Brand Antecedents. Asia- Pacific advances in Consumer research, 8, Hyderabad, 16-18.
  • Sangeeta Sharma (2009). Strategies for vocabulary extension at the University level. The Journal of English Language Teaching , 47(5), 15-20.
  • Sangeeta Sharma (2006). New Role of Women in Advertising. International Journal of Communication, 16(1-2), 55-65
  • Sangeeta Sharma (2006). Stark Reality. Within My World, Anchor books:  Forwardpress, UK.
  • Sangeeta Sharma (2006). Effective Presentations, A Primer for Students, Indian Society for Technical Education, 103-112.
  • Sangeeta Sharma (2005). Unraveling Creativity through advertising, Between the Lines, A monthly newsletter of management group, 1(3).
  • Sangeeta Sharma (2005). Writing Effective Research Reports: A Guide to Technical Teachers, The Indian Journal of Technical Education, 28(4), 76-84
  • Sangeeta Sharma (2005). An Impeccable Appeal of Katherine Barkley in ‘A farewell to Arms’. Journal of Critical Perspectives in American Literature, Atlantic Publications, Edited by M Raman, 122- 133.
  • Sangeeta Sharma (2004). Lexicology and Translations in Advertising. Journal of English Language Teaching, Atlantic Publication, 86 –93.
  • Sangeeta Sharma (2004). Advertising: Demoralizing the Social Standards. International Journal of Communication. 14(1).
  • Sangeeta Sharma (2004). International Connotations in Business Communication. International Journal of Communication. 14(2), Bahri Publications. 69-83.
  • Sangeeta Sharma (2003). Managers! Are you Listening!  Prayas: The Journal of Management. 2, 12–16.
  • Sangeeta Sharma (2002). Interview. Prayas: The Journal Of Management – MCMS, 27-31.
  • Sangeeta Sharma (2002). Making Advertising Decisions – A three way Perspective. International Journal of Communication, Bahri Publication. 135 – 114
  • Sangeeta Sharma (2001). Syntactical Patterns in Advertising Language: Nominal Phrase Structure Analysis. International journal of Communication. Bahri Publication, 219-225.

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Book Chapter, Conference Proceeding and Others (41)

  • Sharma, Sangeeta, and Arpan Bumb. "Impact of Creativity in Advertising on Customer's Recall Value: A Perspective from Emerging Markets." Promotional Practices and Perspectives from Emerging Markets. Routledge India 150-164.
  • Sangeeta Sharma and Arpan Bumb (2020). Portrayal of Women and Children in Advertising-Review and Analysis. In 4th International Conference on Marketing, Technology and Society at IIM Kozhikode, 7-9 Dec 2020. Conference Proceedings. ISBN 9789354197482.
  • Sangeeta Sharma and Priya C. Sande (2020). Improving Classroom Delivery of Engineering Education Through Design Thinking. In: Sangwan K., Herrmann C. (eds) Enhancing Future Skills and Entrepreneurship. Sustainable Production, Life Cycle Engineering and Management. Springer, Cham. https://doi.org/10.1007/978-3-030-44248-4_19 (Published by Springer) 
  • Sangeeta Sharma (2019). Impact of Social Messages through advertising”. Interdisciplinarity:  Vignettes on Contemporary Knowledge, Education & Research. Bloomsbury, New Delhi, 256-264.
  • Sangeeta Sharma and Madhusmita Das (2018). “Recent Trends in Advertising to lure the Youth” in Marketing Magic for Millennials Rise of Gen Yo!  New Delhi: Bloomsbury. pp151-163, ISBN 978-93-86826-86-2.
  • Madhusmita Das and Sangeeta Sharma (2018). Applying Eco-feminism in Advertising: The Role of Women. In S.Sharma et al (Eds) Media, Culture, and Ethics. pp 66-74.
  • Poonam Vyas and Sangeeta Sharma. "Measuring the Effectiveness of Traditional and Multimedia Supported Techniques for Improving Communication Sklls among the Learners. In S.Sharma et al (Eds) Media, Culture, and Ethics. pp 188-195.
  • Madhusmita Das and Sangeeta Sharma (2017). “Objectification and Dismemberment of Women In Indian TV Advertisements” in S.S. Bhakar (Ed.) Strengthening Strategies, Shaping Policies and Empowering Personnel: Key to Organizational Competitiveness Vol-2, (pp.450-462). New Delhi: Bharti Publication.
  • Madhusmita Das and Sangeeta Sharma (2017). "Women, Violence and Vulnerability" in Rashmi Jain (Ed.) Women Empowerment: The Global Scenario (pp. 132-150). New Delhi: Stadium Press publication.
  • Sangeeta Sharma and Atin Angrish, Conference proceedings. “ Targeted Marketing: A way of optimizing the resources through social media”  in the SIMSR 8th Global Marketing conference organized by K.J. Somaiya Institute of Management Studies and Research, Mumbai on 4-5 January 2013.
  • Madhusmita Das and Sangeeta Sharma “Are Women Aware of their Rights: An Empirical Study” Conference Proceeding:  at  the National Seminar by Nehru Studies Centre and the Department of Political Science, University of Rajasthan, Jaipur in collaboration with the National Commission for Women, New Delhi on “Female Foeticide and Gender Violence: The Human Rights Perspective” on 11th &12th August, 2012.
  • Madhusmita Das and Sangeeta Sharma Conference Abstract book: “Driving Force of Advertisements Behind Women’s Health and Beauty”at the Tenth Conference of Indian Association  for Social Sciences and Health on “Health, Regional Disparities and Social Development”  organized by Centre of Social medicine and Community Health School of Social Sciences, Jawaharlal Nehru University, on 21-23, November 2012
  • Sangeeta Sharma and Poonam Vyas. “Communication: the Omphalus of the Curriculum of Technical Education” Proceedings of the National workshop on Science, Technology and Development Communication, BIT, Noida, India, 9-10 April, 2012.
  • Poonam Vyas and Sangeeta Sharma. “Translation: Procedures and Problems” ed. Ravi Kumar. Role of Translation in Nation Building, Nationalism and Supra- Nationalism, 2012.
  • Sangeeta Sharma and Madhusmita Das. “UGC sponsored centre for women studies at Pilani: Report on its crusade for development. University News Vol 50 No 19 May 07- 13 , 2012
  • Sangeeta Sharma and Krishna Mohan (2012). The impact of University-Industry Linkages on English Language Teaching. Education for Human Resource Development. Edited by Vijaya Deshmukh, Atlantic Publishers. pp263-272
  • Sangeeta Sharma and Poonam Vyas. “Communication: the Omphalus of the Curriculum of Technical Education.” Science, Technology and Development Communication. Eds. Suparna Dutta, Niket Mehta and Shreya Chakravorty, New Delhi: Mudranik Technologies Pvt. Ltd., 2012. 115-122. (ISBN: 9788192117898).
  • Sangeeta Sharma. Building Brand Preferences through Advertising: Does it really work for rural market in India? Proceeding of 4th IIMA Conference on Marketing in Emerging Economies, pp 317-320, January 2011.
  • Paurav Shukla, Sangeeta Sharma and Raghuvir Singh. Sales Promotion in India. Sales Promotion Techniques: Best Practice from Asia and Europe. Kim- Shyan Fam et.al. Eds. November 2010, pp 127-144
  • Paurav Shukla and Sangeeta Sharma. Psychological, Brand and Situational antecedents of conspicuous consumption in cross-national context,  Proceedings of 3rd IIMA Conference on ‘ Marketing Paradigms for Emerging Economies’ at IIM Ahemdabad , pp124-131, 2009.
  • Ruchika Sharma and Sangeeta Sharma (2009). Pester Power: The Nag factor of advertising. In Pester Power Effect of Advertising on Children. Ed Book. Jaipur: Vanishka Enterprises, pp113-120.
  • Sangeeta Sharma (2008). Advertising: A tool of corporate social responsibility. Corporate Social Responsibilty: Precept and Practice. A Publication of Desh Bhagat Group of Institutes; Mandi Gobingarh, pp391-401
  • Sangeeta Sharma (2008). Value Based Education in a Technical University- A case study of BITS, Pilani, Proceeding of Value Based Education: Dimensions and Directions. A Publication of Desh Bhagat Group of Institutes.
  • Sangeeta Sharma. Scaling the Inner Parnassus: Unlocking the creativity through Advertising, Proceedings of the 10th International Conference of the Society for Global Business & Economic Development, August 8-11, 2007 Kyoto, Japan, pp1632-1636.
  • Sangeeta Sharma (2006). Foster Mother. Musings Vol V.
  • Binod Mishra and Sangeeta Sharma (2005). Significance of Silence and Pauses in Communication. Communication at Work: Shifting Paradigms and Emerging Trends. pp239-246.
  • Sangeeta Sharma (2005). Stark Reality. Musings, vol iv.pp26
  • Sangeeta Sharma (2005). Scaling the Inner Parnassus: Unlocking the creativity. Phoenix – Management Souvenir. pp.21 – 22.
  • Sangeeta Sharma (2005). Musings. Vol IV. Co Editor. Languages Group: Pilani.
  • Sangeeta Sharma. Blissful Odyssey. Musings – an anthology of Poems. BITS Pilani, 2004, Page 30.
  • Sangeeta Sharma (2004). Conflict Resolution through Language: Conflict Resolution: Peace and Development, Edited by Prakash N. and M. L. Dash, Jain Brothers. New Delhi, Page 193.
  • Sangeeta Sharma (2003). Women at the Helm of Advertising. Interface Souvenir.
  • Sangeeta Sharma (2003)Bondings. Musing- an anthology of Poems, BITS Pilani Page 24.
  • Sangeeta Sharma (2002). Invincible Me! Rendezvous: An Anthology of Poems. Edited by Ravi Nandan Sinha. Page 119.
  • Sangeeta Sharma. Participating in a Group Discussion. Turning Point. Rajasthan Patrika Supplement, Page 3, 19 Jan 2001.
  • Sentiments – a poem: Blossoms: An Anthology of Poems, Page 107, Edited by Ravi Nandan Sinha, Writers Forum, Ranchi 2001
  • Code mixing in Advertising, Cactus Flower, BITS Pilani 2000
  • Sentiments – A Poem. Cactus Flower, BITS Pilani 2000
  • Bell the ‘CAT’ – through adequate English language Ability. Turning point - Rajasthan Patrika Supplement. Page 3, 4th Dec. 2000
  • Bell the ‘CAT’ – through adequate English language Ability. Turning point - Rajasthan Patrika Supplement. Page 3, 7th Dec. 2000
  • Importance of Communication In Advertising, Interface Souvenir, Feb 12 – 14, 1999

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