ONGOING PROJECTS

                                                            Title: “Designing Optimal and Targeted Advertisement Campaign Strategy for Online E-Commerce Platforms using AI and Machine Learning” Sponsored Organization: rBoomerang Retail Commerce Technologies India Private Limited. Amount Sanctioned- INR 36.2784 Lakhs (Co-PI).

                                                           

                                                            Title: “Five years of the e-NAM platform: Examining factors influencing its adoption and primary usage across product categories and states” Sponsored Organization: National Institute of Agricultural Marketing. Amount Sanctioned- INR 5 Lakhs (Co-PI).

 

PROJECTS COMPLETED

                                                            Title: “Modeling of Employee Performance and Human Capital, Assessment and Optimization of Productivity of Indian Manufacturing Industry” Sponsored Organization: Indian Council of Social Science Research (ICSSR). Amount Sanctioned- Rs. 5, 00,000.

 

FDP/WORKSHOP

                                                            Course Director of 10 days research methodology course for M.Phil./PhD/PDF scholars sponsored by the Indian Council of Social Science Research (ICSSR) held during 17^th-26^th February 2020. Amount Sanctioned- Rs. 5, 50,000.