Udayan Chanda is a Professor of Decision Sciences / Analytics at the Department of Management, BITS Pilani. He has been associated with BITS Pilani since 2013. Before joining BITS Pilani, he was associated with the Industrial Statistics Lab., Department of Information & Industrial Engineering, Yonsei University, as a Post-Doctoral Fellow and Department of Operational Research, University of Delhi, an Assistant Professor. He received his Ph.D. in Marketing Models and Optimization from the University of Delhi. He has published numerous research articles on Marketing Models, Optimization, Software Reliability, and Inventory Management in international journals of repute.