Publications

Dutta, S.*, & Mukherjee, S.* (2022). In Families We Trust: Family Firm Branding and Consumer’s Reaction to Product Harm Crisis. Journal of Business Research, 151, 257-268 [ABS 3, ABDC A, IF 10.97]

Gupta, R., Mukherjee, S., & Jayarajah, K. (2021). Role of group cohesiveness in targeted mobile promotions. Journal of Business Research, 127, 216–227. [ABS 3, ABDC A, IF 10.97]

Mukherjee, S., & Althuizen, N. (2020). Brand activism: Does courting controversy help or hurt a brand?. International Journal of Research in Marketing, 37(4), 772-788. [ABS 4, ABDC A*, IF 8.05]

Khare, A., Khare, A., Mukherjee, S., & Goyal, T. (2016). Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?. Journal of International Consumer Marketing, 28(1), 28-41. [ABDC B]

Khare, A., Mukherjee, S., & Goyal, T. (2013). Social influence and green marketing: An exploratory study on Indian consumers. Journal of Customer Behaviour, 12(4), 361-381. [ABDC C]

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