BITS Pilani

  • Page last updated on Friday, March 10, 2023

Research Interest

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Research Interest

Research Interest

Brand Activism, Marketplace Morality, Consumer ethics, Political ideology, Brand anthropomorphism, Consumer behavior in new media and technologies

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    An Institution Deemed to be University estd. vide Sec.3 of the UGC Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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