Mukherjee, Sourjo*, Shankha Basu, and Sourindra Banerjee (2022), “Multi-Country Examination of Cultural Differences in Consumer's Reaction to Brand Endorsers’ Activism” paper presented at the AMA Global Marketing SIG Conference, Crete (Greece)

Talebi, Arash*, Sourjo Mukherjee, and Gopal Das (2022), “This Can Happen to Me: The Importance of Activity-Target Congruence in Driving Consumer’s Response to Arousal-Inducing Stimuli” paper presented at the 51st European Marketing Academy (EMAC) Annual Conference, Corvinus University of Budapest (Hungary)

Mukherjee, Sourjo*, Shankha Basu, and Sourindra Banerjee (2021), “Cultural differences in consumer's reaction to brand endorser's activism – Evidence from four countries” paper presented at the AMA Global Marketing SIG Conference, Taormina (Italy)

Mukherjee, Sourjo*, Shankha Basu, and Sourindra Banerjee (2021), “Cultural Differences in Consumers’ Reactions to Brand Activism” paper presented at the Theory and Practice in Global Marketing (TGPM) Post-AMA Winter Academic Conference Event, Virtual

Mukherjee, Sourjo* (2020), “That’s Unlike You: How Moral Expectation and Motivated Reasoning Drive Consumer Reaction to Brand Activism,” competitive paper presented at the 11th European Marketing Academy (EMAC) Regional Conference, University of Zagreb (Croatia) [virtual]

Gupta, Reetika*, Sourjo Mukherjee, and Kasthuri Jayarajah (2020), “Role of Group Cohesiveness in Targeted Mobile Promotions,” paper presented at the 42nd Annual ISMS Marketing Science Conference, Duke University (USA) [virtual]

Mukherjee, Sourjo (2020), “That’s Unlike You: How Moral Expectation and Motivated Reasoning Drive Consumer Reaction to Brand Activism,” competitive paper selected for presentation at the 49th European Marketing Academy (EMAC) Annual Conference, Corvinus University of Budapest (Hungary) [presentation cancelled due to covid-19]

Mukherjee, Sourjo* and Niek Althuizen (2019), “Brand Activism: Does Courting Controversy Help or Hurt a Brand?,” competitive paper presented at the 48th European Marketing Academy (EMAC) Annual Conference, University of Hamburg (Germany)

Althuizen, Niek, Sourjo Mukherjee, and Negin Latifi Kasani* (2018), “Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’s Echo Chambers,” working paper presented at the 49th Association for Consumer Research (ACR) Conference, Dallas (USA)

Mukherjee, Sourjo* and Niek Althuizen (2018), “Courting Controversy: When Taking a Stand on Social Issues Hurts or Helps Business,” competitive paper presented at the 11th European Association for Consumer Research (ACR) Conference, Ghent University (Belgium)

Gupta, Reetika, Sourjo Mukherjee*, and Kasthuri Jayarajah (2017), “Role of Group Cohesiveness in Consumers’ Responses to Mobile Promotions,” working paper presented at the 48th Association for Consumer Research (ACR) Conference, San Diego (USA)

Mukherjee, Sourjo* and Niek Althuizen (2017), “Courting Controversy: When Taking a Stand on Social Issues Hurts or Helps Business,” competitive paper presented at the 46th European Marketing Academy (EMAC) Annual Conference, University of Groningen (Netherlands)

Mukherjee, Sourjo* and Ashwin Malshe (2016), “Valence Dispersion, Source Credibility, and Movie Lifecycle,” competitive paper presented at the 45th European Marketing Academy (EMAC) Annual Conference, BI Norwegian Business School, Oslo (Norway)

Achtani, Dhiren, Mandeep Singh, Priyadarshee Dasmohapatra*, Sourjo Mukherjee*, and Parikshit Charan (2012), “Evolution of FlipKart’s Supply chain during hyper growth phase: A SAP-LAP Analysis”, competitive paper presented at the XVI Annual International Conference of the Society of Operations Management, Indian Institute of Technology, Delhi (India)